A website
For a new site or a redesign. GroundWork shapes the pages and content; Build turns that plan into a website, tested before launch.
GroundWork → Build → Launch
Start your project Explore the website build →Small business website design
Your website starts before the design does.
I design and build websites for small businesses. First, I research what your customers look for, what competing websites miss and what your site needs to do. That shapes the pages, content and design. After launch, you can add Coverage for ongoing search visibility.
My site is designed for clarity. Most designers would dress this section up differently. This is that version and it looks just like a million others. Same words, different dressing.
Field 01 / Research inputs
Fig. 01 / What decides the page Illustrative
01The offer
Two ways to work together
A website first. Ongoing search visibility if you need it.
A website, then ongoing visibility
The same research and website build, followed by Coverage: a monthly plan for what to publish and improve, with the option to have me carry it out.
GroundWork → Build → Launch → Coverage
Start your project Explore Coverage →First, GroundWork
Before design begins, I research what your customers need, how they search and what competing websites leave unanswered. Your Demand Map turns those findings into priorities for the website.
See what GroundWork includes →GroundWork
£250 one-off
50% credits against a build started within 60 days.
Build
From £550 · staged payments
Scope sets the price. Starts from GroundWork I carry out, or existing research I review.
Platform Care
£25–£50/month · mandatory from launch
Hosting, monitoring and priority fixes for the live site. Separate from Coverage.
Coverage · optional
Plan Only: £75/month · month to month
Plan + Delivery: £275/month · six-month minimum. Development scoped separately.
02The build
The research becomes the website
Being online is a starting point. Your website needs to help people find you, understand your offer and decide whether you’re right for them.
Without that direction, you can invest in a website that looks finished but leaves useful questions unanswered and opportunities unexplored.
I turn the research into clear pages, useful content and a straightforward way to enquire, then build and test the site for accessibility, performance and the tasks it needs to handle.
03Client work
From research to a finished website
DLT Roofing, Leicester
A website migration from Joomla to Next.js, launched on 2 September 2026. GroundWork informed the build before design decisions were made.
See the finished site and the research, migration and early search measurements in the case study.
Read the DLT Roofing case study →- 14.5 → 43 / 50
- KOODOS internal benchmark · August 2026. A project assessment, not a Google ranking score.
About these measurements
The case study’s evidence comes from search data retrieved through DataforSEO/OpenRush and the client’s GSC/GA4 data. The internal benchmark and AI-answer link count are different measurements. These early results describe this project and period; they do not guarantee future rankings, AI inclusion or enquiries.
The first 28 days after launch
Launched 2 September 2026. Search Console results compare with the same period last year; AI-answer links compare with the preceding 28 days. Lighthouse scores describe the recorded audit.
9×
More links in Google’s AI answers
49 → 442 links reported in the first 28 days after launch, compared with the preceding 28 days.
- +16 placesAverage Google position
- 29.7 → 14: from page three to the top of page two.
- +76%Clicks from Google search
- 54 → 95 compared with the same period last year. Also up 40% on the 28 days before launch.
- +57%Impressions in Google search
- 3.28k → 5.14k compared with the same period last year. Also up 29% on the 28 days before launch.
- 100/100All four Lighthouse scores
- Performance, Accessibility, Best Practices and SEO. Recorded Lighthouse audit scores.
04 Reviews
What clients say
- Neelam Potdar
-
For anyone looking to develop their professional website I would highly recommend Mark -the owner and creator of Koodos!
Read the full review
For anyone looking to develop their professional website I would highly recommend Mark -the owner and creator of Koodos! Mark provided full support, guidance and shared his wealth of knowledge without hesitation for my Healthcare website. The process required time and commitment- Mark was extremely patient, friendly, easy to communicate with and flexible. I have enjoyed working with him and extremely happy with the website and service. I have recommended Mark to my family and friends. Undoubtedly, he is the best in his field!
- Hem Patel
-
Working with Mark on this project was an absolute pleasure.
Read the full review
Working with Mark on this project was an absolute pleasure. I set out to elevate our site from a static brochure to a true, dynamic business platform, and Mark delivered that and more. Throughout the process I felt fully empowered; each update felt intuitive, the new CMS structure gave me control, and the carefully tuned performance and animations brought my brand to life. Mark's communication was on point, timelines were respected, and his expertise transformed my vision into something far better than I’d imagined. Highly recommended!
- Mel Kerrison
-
APMP UK recently worked with Koodos to build our new website on a modern platform, and we couldn’t be happier with the result.
Read the full review
APMP UK recently worked with Koodos to build our new website on a modern platform, and we couldn’t be happier with the result. The new site looks fresh, professional, and much easier to navigate. From the very start, Mark helped us focus on the user journey — really thinking about how people would interact with the site and where our content should sit. He supported us in reviewing what could be re-used, what needed re-writing, and how to organise everything in a clear, engaging way. We went live exactly on the planned date, with no rollbacks or issues, which is a real testament to his preparation and expertise. Throughout the project he was incredibly supportive, always available when we needed guidance, and highly knowledgeable about both the technical and content sides of web design. We’d highly recommend Koodos to anyone looking for a smooth, professional, and collaborative website build experience.
05 Questions
Before you start
What happens first?
We discuss what your website needs to do. GroundWork then researches your customers’ questions, competing websites and search demand. You receive a Demand Map that helps define the website before design begins.
Can I start with research for an existing website?
Yes. GroundWork can identify improvements to an existing website. A new build is not the only way to use the findings.
What if I already have research?
I review existing research before agreeing the build, so the scope starts from findings we can use.
What does Platform Care cover?
Platform Care covers hosting, monitoring and priority fixes. It is mandatory from launch and costs £25–£50/month, separate from the build and optional Coverage.
What is the difference between the Coverage options?
With Plan Only, you receive the research, three prioritised actions with briefs and a monthly report; you carry out the work. With Plan + Delivery, I carry out up to three content and on-page actions. Development is scoped separately. Plan Only is month to month; Plan + Delivery has a six-month minimum.
Can I start Coverage without a Demand Map?
Yes. Month one starts with GroundWork to establish the baseline, then moves into Plan Only at £75/month or Plan + Delivery at £275/month. A new website is not required.
How does the GroundWork credit work?
50% of the £250 GroundWork fee credits against a build started within 60 days.
Can you guarantee search results?
No. Research gives the website a clearer direction, and Coverage tracks changes to help decide what to do next. Rankings and inclusion in AI answers depend on systems outside my control.
06Your project
Tell me what your website needs to do.
A new site, a redesign, or a clearer idea of where to start. A few lines is enough.
Start your project07 Where I work
KOODOS is based in Stansted Mountfitchet, a few minutes from the M11 and Stansted Airport. Most clients are small businesses across Cambridge, Essex and Hertfordshire, met in person where it helps. The rest are anywhere in the UK, on a call.